The Localization of Oriental Fragrances in the Global Marketplace.
Time：
2025-05-30
Cultural Olfactory Mapping: The Localization of Oriental Fragrances in the Global Marketplace.
The olfactory bulb's direct neural pathway to the amygdala and hippocampus explains why certain scents can trigger vivid emotional recollections. A 2024 study by International Flavors & Fragrances Inc. revealed that consistent exposure to a signature scent (e.g., Guerlain's Shalimar) increases dopamine release by 31% compared to unfamiliar fragrances.
Consumer Behavior Insights
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Millennials prioritize "scent storytelling" - 68% choose perfumes associated with positive memories (NPD Group)
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Gen Z exhibits 140% higher engagement with fragrance customization apps than traditional retail
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Luxury brands like Hermès now embed micro-encapsulated scent strips in product catalogues to create multisensory experiences
Market Projections
The emotional fragrance segment is projected to grow at 9.2% CAGR through 2030, with Asia-Pacific leading demand for culturally nuanced scents like Chinese osmanthus or Japanese hinoki wood.
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